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Promotion and Marketing
Director: David Byrne
The primary objective of the Promotion and Marketing is to ensure that angling continues to be recognised as a valuable national asset and to achieve the maximum benefit to the exchequer by promoting angling as a leisure pursuit and by developing the tourism potential of the resource
David Wolsoncroft – Dodds, angling fly fishing Pike journalist, Terry Jackson, Bodo Funke, Mark Corps, Angling Advisor and Andrew Bowman, Photographer do the background work for an article on pike fly fishing in Ireland.
To this end the angling staff are involved in the following activities:
- Provide advice, assistance and material with regard to the Irish angling product to both national and overseas tour operators and agents;
- Optimise coverage of the Irish angling product with local, national and international media;
- Liaising with Bord Failte, Regional Tourism Organisations, market groups and travel companies to devise coordinated marketing strategies for the promotion of the angling product;
- Compiling and maintaining an up to date databank of angling information;
- Assisting at national angling events and providing educational material, lectures and courses on the value of the angling resource, conservation, species diversity and angling methods and techniques;
- surveying of fisheries to identify optimum angling locations and facilities.
